Why We Do It
Distinguish Your Brand
Enhance Your Design
Create an Extraordinary Experience
Create an Extraordinary Experience
The senses influence our emotions and decision-making processes, which play an important role in our perceptions and attitudes and drive us to act.
Despite rumors to the contrary, the digital age has not killed print media. It has, however, raised the bar on customer expectations for a unique experience…so you need to go the extra mile in order to distinguish your brand.
With the average consumer inundated with 3,000 marketing messages a day, multiple studies underscore the importance of engaging multiple senses if you want to make an impression in this environment.
In a study of 6500 print ads, scented ads were read at a 19% higher rate than unscented ads.
GFK, MRI Starch Advertising Research, as reported by Forbes.com