Custom Scratch-Off Printing: Cards, Tickets, Maps & More

High-quality scratch-off printing has an advantage few marketing promotions can match: it’s impossible to ignore.

While other forms of print marketing have to work twice as hard to avoid the recycling bin, scratch-off printing demands attention and captures the imagination of your target audience. Few can resist the urge to know what is beneath that intriguing deposit of shiny scratch-off ink…

Is it a prize? Is it a discount? Is it a sweepstakes opportunity?

Whether you are promoting a restaurant, a retail store, or a new car, scratch-off printing drives engagement with an irresistible hidden reveal. You choose the terms: whether you want to drive foot traffic to a specific location during the off-season, encourage patrons to try a new menu item or product, or reward customer loyalty, scratch-off printing is up to the task.

Have you ever seen someone throw away a scratch-off card or ticket without checking to see if they’ve won? No? That’s because consumers can’t help themselves. It’s human nature to check for a hidden reward.

Ideal Scratch-Off Printing Uses

Scratch-off printing is most effectively done using screen printing or UV coatings and is an ideal method for building brand awareness and creating messaging that will be remembered in multiple customizable formats:

• Scratch-off cards and tickets
• Scratch-off maps and posters
• Postcards
• Gift cards
• Other plastic cards
• Calendars
• Scratch and sniff promotions

…and anywhere you want to create a sense of anticipation and excitement around your messaging, including direct mail promotions, tradeshow giveaways, in-store promotions, coupons, tickets, business cards, incentive programs, and more.

Many colors are available. While silver, gray, black, and gold are the most popular, we can create a custom scratch-off color to match your design and branding. 

Scratch-Off Quality

As an expert in multisensory special effects printing, H&H Graphics works with many of the world’s biggest and best-known brands to provide the highest quality scratch-off printing. With high-quality inks, accurate registration between scratch-off overprinting and the four-color printing beneath and deep experience in screen printing ink on digital or offset litho-printed 4-color, our scratch-off products strike the perfect balance between printing that doesn’t come off too easily or require too much scratching.

We also offer higher quality, better communication and shorter lead-time issues than sourcing in China, India or elsewhere overseas. You won’t find more responsive customer service than we provide.  

Take It Up a Notch with these Scratch-off Ideas

Scratch-off printing enables a wide range of creative promotions to deliver the results you want. Use a scratch-off to send users to your website to key in their code and see if they’ve won, or create a scratch-off area in the shape of your product or a unique design instead of a standard box or oval. We can add an additional coating on top of the scratch-off portion of your piece, in any color (e.g. your logo, a $ sign, “Scratch Here”) or scented printing can be added to create a scratch-n-sniff effect. Use your imagination and multiply the ROI of your scratch-off promotion.

Testimonials

Scratch-Off Printing Examples: Cards, Tickets, Maps & More

Scratch-Off Printing Specifications

Paper

• Should be printed on coated stock with a non-aqueous varnish – we can varnish if needed
• Can sometimes be printed on uncoated stock, but needs to be tested before a production run

Plastic

• Over lamination (30 mil)
• Does not require varnish coat

Other Substrates Specs

• For automatic presses: minimum 70# text max 30 pt. board
• No textiles or apparel
• Flat surface

Artwork

• Requires a 1/16″ trap (scratch-off area is 1/16″ larger than the artwork it’s covering)
• Text or artwork printed under the scratch-off should be scaled back to 30-50% (scale back 50-80%) to avoid show-through of the image or text
• The area to be screen printed should be 100% solid black (no screens or halftones)
• In position for the entire sheet with crop marks
• We prefer PDF format

Pricing

• Fixed cost for setup and minimum order values may apply

Sheet Size

• Fully automatic: minimum size: 15″ x 22″; maximum size 28″ x 40″
• Semi-Automatic: no minimum size; maximum size: 25″ x 38″
• Please allow 3/4″ to 1″ for the gripper