Multisensory Printing Webinar

"Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad." – Martin Lindstrom, author of Brand Sense

The retail downturn has created an even greater need for packaging, displays, promotions and signage that break through increasingly competitive shopping environments, and visual differentiation is not enough.

We are experts at using multisensory special effects to cut through the distractions and create customer experiences that drive sales. We've tapped into decades of third-party research as well as our own R&D to develop proven methods of generating consumer engagement and memorable brand impact using multisensory appeals. We've worked with brand managers and commercial printers on a wide variety of multisensory campaigns and we’d like to share what we know with you.

In our recorded webinar, you will learn how ESPN, Bath & Body Works, Field Notes, and a Cape Cod Restaurant are all using multisensory printing to increase consumer engagement and sales. We will discuss how and why they use special effects in their retail packaging, POP displays and other printed materials.