Custom “Scratch and Sniff” Scent Printing
When it comes to innovative print promotions, few multisensory combinations are as popular as the effect known familiarly as “scratch ‘n’ sniff.”
Scratch and sniff printing uses a coating in which embedded microcapsules of scented fragrance or essential oil break apart when the coating is scratched, releasing fragrance you can use to associate your brand with a wide array of good feelings.
Set the Mood with Messaging that Connects
Scratch and sniff printing does more than capture the attention of your prospects. The ability to process smells is closely linked to the part of the brain that processes emotions and memory. Scented printing creates associations that can be used to set a mood or evoke feelings of peace, nostalgia, excitement and more. With some research suggesting that humans can discern more than a trillion different smells, scent is a powerful form of communication.
High-Quality Techniques for Endlessly Customizable Promotions
While scratch and sniff printing has been around for decades, the technology has evolved significantly and our proprietary application of it is unmatched. Improved techniques for creating the capsules and high-quality scented inks have elevated modern scratch and sniff printing into an endlessly customizable and long-lasting special effect that can be used to infuse a wide variety of print products and promotions:
High-quality scratch and sniff printing uses techniques that ensure long-lasting effects (think years), with the best results on coated paper stock and plastics.
If You Can Smell It, We Can Make It…
- Barbecue
- Popcorn
- Eggnog
- Lavender
- Tobacco
- Freshly Cut Grass
- Suntan Oil
- Leather
- Money
- Honey Baked Ham
- And more…
Visit our Scented Printing page to learn more about the power of scented printing for other applications.
Tap into the Power of Freshly Baked Cookies or Coconut Cream Pie
With hundreds of stock scents to choose from and the ability to create custom scents for virtually any theme or topic you can think of, scratch and sniff printing is a dramatically effective tool for innovative branding campaigns.
Layer additional multisensory effects into your messaging, like textures, glitter or glow-in-the-dark and you’ve created an engaging and one-of-a-kind experience.
Imagine a travel promotion with a tropical scratch and sniff that smells like coconuts or pina coladas, and sand that feels like sand. Or an auto dealership scratch-off promotion that gives off that unmistakable new car smell.
Where Do You Go from Here?
The possibilities are endless and have inspired campaigns that “imaginative” does not really begin to describe.
When we teamed up with an advertising agency to help promote a reality television show about an unusual arts and crafts business, their inspired foray into Watch and Sniff television resulted in a scratch and sniff map featuring scents that included moose poop.
(Our R&D department really cannot be intimidated.)
Get Started
Have an idea for a scratch and sniff campaign that’s never been done before? Or looking for inspiration for your next campaign?
Contact a member of our team to learn more about how we can help you find the multisensory print solution that will resonate with your target market.
