Scratch-Off Maps & Posters Make Your Brand Part of the Experience
There are so many ways to use scratch-off printing to create an engaging experience for your prospects, but scratch-off maps and posters are an option for taking the experience miles further.
As a keepsake or bucket list of experiences and achievements, scratch-off posters and maps have the distinction of keeping your branding in the spotlight, with a lifespan far longer than any ordinary form of print marketing, which generally comes with a very small window of opportunity for getting noticed.
Put Your Brand on the Bucket List
Branded scratch-off posters and maps give your customers and prospects a keepsake of an experience associated with your brand. Tourism or travel related marketing campaigns, for example, might use a scratch-off poster or map that creates a record of places visited, like a recreational vehicle manufacturer’s scratch-off map of state and national parks, or a ski resort’s scratch-off map of slopes to be conquered.
Restaurants and bars can create branded posters that customers use to commemorate their wine or craft beer tasting experiences. Gyms and fitness businesses can use branded scratch-off posters for enthusiasts to document their progress in miles or in yoga poses.
Use your imagination to design a unique scratch-off poster experience that your prospects will love.
The possibilities are practically limitless and the posters are so popular, they are products in themselves, like the IMDb poster/watchlist of the 100 most popular movies, or scratch-off world maps for travelers to track their adventures across the globe.
Get Creative with Multisensory Special Effects in Combination
You can also add additional multisensory special effects to your scratch-off maps and posters to elevate the engagement and capture the look and feel of your brand. Popular special effects for maps and posters include:
- Scented printing – Evoke a feeling or a bit of nostalgia with high quality inks in hundreds of scent options from freshly baked cookies to freshly cut grass
- Glow-in-the Dark – Set the mood with printing that shines when the lights go out
- Chromic effects – Conceal and reveal with inks that react to touch, light or water
- Glitter that never rubs off – Bring the razzle dazzle with custom glitter that stays where you want it
- Textured printing – Reproduce the sandy feel of a tropical beach, the soft touch of a baby’s blanket, the nubby leather feel of a football or the cool elegance of satin
How Scratch-Off Posters & Maps Create Extraordinary Marketing ROI
Associate your brand with a favorite pastime, experience or achievement
As a keepsake, scratch-off posters and maps generate long-lasting brand enhancement
Multisensory, tactile effects are a memorable experience in themselves
The hidden image or message behind scratch-off printing provides a sense of anticipation and a reward
Partner with H&H Graphics for the Best Experience
At H&H Graphics, we have decades of experience providing high-quality special effects print promotions for many of the world’s biggest and best-known brands.
To learn how we can help you incorporate the power of multisensory special effects like scratch-off printing into a truly memorable print campaign, connect with one our team members.
