“It’s the thought that counts” is a terrible excuse for a gift that has missed the mark, especially when you could convey so much more with wrapping paper that emanates the smell of your best intentions. Who, after all, is going to question your best efforts when they arrive cloaked...
Some of the world’s best-known brands use H&H Graphics multisensory special effects printing to transform their packaging and print promotions. But with hundreds of scents, textures, glitter options, scratch-off inks, and an array of conceal and reveal effects to use alone or in combination, it can be hard to choose....
Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness. The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO...
High quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd. From scent, to textures, to scratch-off inks, glitter, pearlescent and metallic printing, and chromic printing that creates a hidden reveal, there is a long menu of multisensory...
Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
