The human sense of smell is the strongest and most primal of all our senses. It is also closely connected to memory and emotion centers in the brain. As a result, certain scents evoke certain feelings, and when we associate a scent with something, it stays with us. “A major...
Do your marketing materials sparkle? Do your print samples twinkle? Does your product packaging stand out from all others because of its eye catching brilliance? It could. Imagine it for a moment… it would catch the consumer’s eye and make it stand out, wouldn’t it? In fact, it would make...
As you stand in your kitchen, sorting through the day’s mail, you hardly pay attention as you toss pieces into piles… bill, bill, junk, bill, junk… Suddenly, you feel something different. That’s strange. It doesn’t feel like paper. You take a closer look and realize it is a printed direct...
Value Addition: the New Norm A compelling article in PrintWeek India reminds us that not only can we afford value-added finishing techniques, but also we can’t afford NOT to use them in order to grow our businesses and remain innovative and competitive in the market place. India-based Shree Printwell Offset...
Because we constantly find ourselves thinking how we can improve, enhance or bring to life great design, we selected the below ad for our EVEN BETTER IF segment. The Bath & Body Works ad below is enticing – bright colors and beautiful photography, yet we think, it would be Even...
