Special effects and finishes have long been used on printed material to express value. Whether it’s retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise. Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a...
“Packaging can be theater, it can create a story.” – Steve Jobs With so many products fighting for attention on store shelves, retail packaging needs to help set your product apart just to garner attention. Once it has a consumer’s eye, it then needs to engage and sell them on...
Studies on consumer behavior have confirmed a direct and strong link between the texture of an object and the emotions felt by the person handling it. In fact, just handling textured packaging can influence the handler’s heart rate, brain activity and emotions. It’s an interaction that makes the choice of...
Just as Mark Twain once commented, “The report of my death was an exaggeration,” reports of the death of direct mail have been wildly premature. When combined with special effects screen printing, direct mail response rates are 30x higher than email marketing and allow you to engage with Millennials and...
