September 26, 2024 3:40 pm Published by Billy Altantulkhuur When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore. From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions...
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July 25, 2024 5:25 pm Published by Billy Altantulkhuur Pull-tab tickets are part of the culture in Wisconsin as a popular diversion in bars, bingo halls and casinos, where fans open one after another to see what they’ve won. The best pull-tab tickets open with a distinctive little “pop” you can hear and feel. It’s an irresistible multisensory experience...
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June 3, 2024 6:49 pm Published by Billy Altantulkhuur The comeback of the in-person trade show after a few years of the (yawn) “virtual” variety is a great opportunity to remind your audience of how much fun it can be to experience an event with all of their senses. After all, you don’t want to return to the expo...
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May 24, 2024 2:57 pm Published by Billy Altantulkhuur Innovative ideas are often described as the result of thinking “outside the box.” But when it comes to creating an extraordinary experience for e-commerce customers, many online brands could benefit from a better inside-the-box strategy. In an era when the so-called “unboxing experience” is a source of so much social...
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May 10, 2024 7:48 pm Published by Billy Altantulkhuur Everybody loves to feel lucky. Who has never fantasized about how they’d spend the winnings if they found themselves holding the winning lottery ticket or a killer poker hand? It’s a rush of endorphins that isn’t limited to the prospect of winnings in currency, as anyone who has ever discovered...
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