Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
“The ROI Is Incredible” Download the Scargo Cafe Case Study Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar’s peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw...
Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
Folding cartons offer consumer product manufacturers a number of advantages: They are lightweight, flexible and can be made almost entirely from recycled materials. Unfortunately, none of these qualities do much for making them stand out on the shelf. In fact, studies have shown that nearly 70% of consumer packaged goods...
Are you looking to take your product or packaging to the next level in 2021? Consider the power of thermochromic multisensory printing. One of the most iconic thermochromic products – the infamous mood ring of the 1970s – was made of liquid crystals activated by body heat with a color-changing...
