H&H Graphics President and CEO Michelle’s Leissner’s approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits. It’s an approach that has served both the people and the business well, and was...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89% to give...
Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement. That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging...
, Brand managers, designers and agencies love what we do but don’t always take full advantage of our ability to add the “Wow Factor” to their retail packaging and POP displays with special effects. Here are a few tips for getting more out of your project by starting sooner and...
If you’re a packaging designer, we have a few questions for you: Are you looking for new ways to add value to your clients and generate a higher ROI? Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups? Are you open...
