What would you give for a few seconds more of a client’s attention to your printed materials? Think of all the ways you could leverage that window of extra engagement with your messaging. For the creative directors and brand managers who take advantage of the state of the art printing...
Engaging Consumers with Multi-Sensory Special Effects Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary? Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple...
While it’s only natural for brick and mortar retailers to feel compelled to compete with ecommerce solutions based on price and delivery, they do have a sizable advantage over online merchants: the ability to create a multisensory experience that emotionally engages each shopper. Studies show that engaging as many senses...
What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don’t throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if...
Thermochromic ink is a unique special effect in that it “reveals” something underneath when touched by hand or otherwise heated. It’s a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can...
