The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively… Direct Mail Is Growing According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected...
We were recently asked to write up a description of H&H Graphics and paused to reflect on who we are after these 38 years in business. Here’s what we came up with – let us know what you think! Our Mission H&H Graphics, LLC brings special effects to print and...
It’s an often repeated “law” in marketing: marketing is not a battle of products, it’s a battle of perceptions. As the move toward cost-efficiency in packaging reduces customization, it can reduce consumer perception of value because, when a product’s packaging looks like others, consumers tend to use that as a...
When the 2016 packagePrinting Excellence Awards were handed out this year, it became clear that today’s consumer packaging need to work harder to attract attention in retail environments. Design alone is no longer enough. Evidence of this arises from the fact that this year’s standouts gained recognition primarily for their...
