One of our newest special effects, and one of the most unique, is what we call “Snapshot Effect” screen printing. The Snapshot Effect only appears when someone takes a flash photo. This allows posters, retail POP displays and other pieces to have hidden messaging and/or graphics that shows up unexpectedly...
We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses. However, it could have been much better in a few different ways… Raised UV Texture The texture of...
Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make...
We’ve noticed a new trend when it comes to special effects screen printing for packaging: raised profile UV coatings. Raised UV coatings have the following effects for packaging: They help products stand out in any retail environment They appeal to multiple senses for the consumer They accelerate product sales as...
Color changing on paper has become much more sophisticated since your childhood days of watercolor painting. Today, chromic printing is the rage of business looking for a unique way to make an impact on multiple senses with screen printed book jackets and covers, packaging, retail POP displays, and promotional materials....
