Author Archives for Innovaxis Developer

‘Even Better If…’ (ProFlowers)

December 13, 2015 1:25 pm Published by Comments Off on ‘Even Better If…’ (ProFlowers)

Because we constantly find ourselves thinking how we can improve, enhance or bring to life great design, we selected the below ad for our “Even Better If” segment. The ProFlowers ad below is enticing – a reminder of spring, especially as the frigid temps set in. The ad boasts bright...

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To Outsource or Not to Outsource… That Remains the Question!

December 12, 2015 1:27 pm Published by Comments Off on To Outsource or Not to Outsource… That Remains the Question!

The question of whether or not printers should outsource print projects remains a topic of ongoing debate. Printers may be reluctant to introduce a third party to their customers, for fear that outsourcing may cause them to lose control of the client relationship or the process. However, recent studies and...

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Package Designers Use Science to Influence Buying Habits

December 11, 2015 4:27 am Published by Comments Off on Package Designers Use Science to Influence Buying Habits

Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf. Many have begun to incorporate science, such as bio-motive “triggers” into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers. Another scientific approach gaining...

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“Even Better If…” (Ice Cream)

December 10, 2015 4:32 am Published by Comments Off on “Even Better If…” (Ice Cream)

In last quarter’s newsletter we launched the “Even Better If” segment because we constantly find ourselves thinking how we can improve, enhance or bring to life great design. Being summertime, below is an ad that appealed to us… but (we think) would be Even Better If it appealed to multiple...

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H&H Innovates, Idea Center & It Makes Sense #3

December 9, 2015 4:34 am Published by Comments Off on H&H Innovates, Idea Center & It Makes Sense #3

Below are highlights from our 3rd Quarter newsletter of 2014. If you’re interested in receiving future newsletters, please fill out the form here… H&H was recently the proud recipient of 12 2014 Graphic Excellence Awards! We are incredibly proud but, nothing makes us more proud than to have been recognized...

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