As you reflect on the past year, are you wondering what it will take to be successful in 2015? Do you have a game plan? Are you confident that what has worked in the past is the best strategy moving forward? Are you asking your customers the right questions? Offering...
A study recently released by PRIMIR titled “Value-Added Printing & Finishing for Improved Profitability,” provides a first-hand look at finishing trends and reveals effective print enhancements. A variety of finishing products, techniques, specialty coatings and unique substrates were addressed. Featured specialty coatings included scented, raised profile, fluorescent, tactile, dimensional and...
Specialty printing & “finishing” are processes applied to a design’s substrate, or surface, to improve your design’s look and feel, functionality and presentation. The right finish transforms ordinary design, creating something much more interesting and unique. One specialty finishing process is the use of varnish. Varnishes are colorless coatings that...
Make your packaging “Covetable” with Glitter Glitter adds glamour to a package and an element of fun. Glitter comes in many different colors, different size particles, and even different shapes. It comes in metallic colors, solid colors and holographic colors. For extra pop, the colors, sizes and shapes can be...
TEXTURE is the next big thing at retail! Want shoppers to reach out and touch your package? Add a tactile element to your package with special coatings . Recent surveys show adding a tactile feeling to packaging is another way to engage shoppers and that they are willing to pay...
