How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle? Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a...
Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas. And that something was taco-scented wrapping paper. So many people, in fact, recognized that wrapping gifts in paper that...
In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card. They’re tangible, they’re nostalgic and, with a drip of spaghetti sauce or a splash of olive...
Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute? How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine...
