Smell anything good lately? Chances are you remember more than the smell – you remember how it made you feel. The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales....
What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch? The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value. That’s why luxury retailers hand...
Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn’t on your list? You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise...
There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape. Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow. Travelers love...
Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget. Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can...
