“Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad.” – Martin Lindstrom, author of Brand Sense The retail downturn has created an even greater need for packaging, displays, promotions and signage...
Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” – Danish author and brand expert Martin Lindstrom, “Brand Sense.” When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
So Amazon can get it there in two hours with the click of a button and free shipping? That’s awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let’s be honest, it’s not very high on...
