Keeping up with the latest trends can be exhausting. It’s just as true for marketing as it is for fashion. Are we tossing our skinny jeans or not? Is TikTok a gold mine or a data mine? Who can say? While we love a good trend as much as anyone,...
When it comes to incorporating the power of multisensory marketing into your product, packaging or promotions, you can almost never go wrong by turning to the five basic food groups: cheese, wine, Girl Scout cookies, tacos and bacon. All marketing people know this, and while the creators of Velveeta-scented nail...
The baked goods retailer Cinnabon is famous for luring customers into stores and kiosks with the smell of brown sugar and cinnamon, going so far as to bake trays of the spices alone, in between batches of their signature cinnamon rolls. As described in a widely shared 2014 Wall Street...
Close your eyes. Imagine a skillet being put on a flame, the cast iron slowly warming up. Imagine the heat of the flame. Now imagine a thick-cut slice of bacon hitting the skillet, the crackling sound as the bacon spits against the skillet. What do you imagine next? We bet...
Learn how H&H Graphics helped an agricultural industry giant make waves with innovative, interactive special effects printing. Immersing a magazine ad insert in water to reveal a hidden message may seem like an idea that’s all wet, but it’s actually irresistible. Hydrochromic special effects printing reacts with water to create...
