May 5, 2022 7:08 pm
Published by hhgraphicsdev
The world’s biggest and best-known brands have been using scent to capture the attention of their prospects and create a lasting impression with their customers for a long time. As a marketing tool, the power of scent is well-established. So well, in fact, that even credit card companies have gone...
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April 5, 2022 8:10 pm
Published by hhgraphicsdev
In an era of weirdly-named digital products like non-fungible tokens, cinephiles can buy “digital assets” depicting their favorite movie characters, scenes or script quotes. And yet, there’s something about a classic printed movie poster that still holds up in a way that’s pretty non-fungible itself. For one thing, you can...
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March 11, 2022 4:46 pm
Published by hhgraphicsdev
What will brand loyalty look like in the post-pandemic world? Some observers say it will be more fractured than ever, with digitally-savvy consumers surfing from brand to brand as easily as they navigated the process of having groceries delivered when the pandemic made in-person shopping too risky. But while a...
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February 21, 2022 4:48 pm
Published by hhgraphicsdev
Special-effects printing has an inherent surprise-and-delight quality that can turn a simple print job into a memorable, exciting experience for consumers. It’s the “wow” factor that drives so many projects for the world’s biggest and best known brands into our workshop. But the real “wow” often comes in the form...
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February 2, 2022 9:58 pm
Published by hhgraphicsdev
When you add multisensory special effects to your promotional mailings, you get promotions that cut through the distractions and drive your message straight through the goalposts. There’s messaging after all, and then there’s messaging that glitters, glows, or entices you to touch it. There’s messaging that gives off an aroma...
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