Take a Hint from Luxury Retailers and Hotels: Boost Brand Loyalty and ROI with the Power of Scent
The world’s biggest and best-known brands have been using scent to capture the attention of their prospects and create a lasting impression with their customers for a long time.
As a marketing tool, the power of scent is well-established. So well, in fact, that even credit card companies have gone to the trouble of creating a “signature scent.”
It’s not hard to smell why.
Scent is the most powerful of human senses, capable of incredible discernment and taking advantage of its unique access to the fast lane to arrive at the brain’s receptors for memory and emotion with efficiency other senses can only dream about.
Scent is big business in every sense. Consumers spend millions of dollars on things that smell good, including places, experiences and products that incorporate scent to brand themselves indelibly into human consciousness.
Hotels use scent to evoke a sense of comfort and luxury. Casinos use scents that build a sense of energy and excitement, encouraging gamblers to stay longer. High-end retailers rely on scent science to promote a sense of luxury.
Aromas like jasmine, vanilla, rosemary, citrus, leather or freshly cut grass can evoke memories and provoke a sense of calm, excitement or nostalgia, among a wide array of sentiments and moods.
If you Scent It, They Will Remember It
So why don’t you have a signature scent? Or if you do, why isn’t it carried through to your packaging and marketing materials? Why squander the power of scent?
Customized scent printing is an excellent way to stand out from the competition, gain ROI and make a favorable impression on customers. You don’t have to be a biologist to know that brands like Taco Bell, Liberty Mutual and high-end hotel chains have done their research.
Incorporating a signature scent into your branding, print marketing or packaging is not a privilege reserved for swanky hotels and luxury retailers.
At H&H Graphics, we create high-quality scented marketing materials that enable any brand or product to create a signature scent that can transform printing into an irresistible and memorable brand experience.
If you’re not using scent as part of your brand, you are likely overlooking an opportunity to increase brand awareness and engagement. And if you have already established a signature aroma, you may be overlooking opportunities to get more out of it. Go big on imagination and see what happens. Who knew that the craving for Taco Tuesday would extend to taco-scented wrapping paper? Taco Bell did.
The Not Always Sweet Smell of Success
We can create a scent to match whatever your signature is, and help you carry it through to its full potential: on packaging, marketing materials, postcards, mailers, posters, notebooks, loyalty cards, calendars, wrapping paper and more. We can also show you how to combine scent with other multisensory print effects like textures, chromic effects, scratch-off and glow-in-the-dark – to multiply the power of engagement.
Is your brand sporty? Tropical? Romantic and sentimental? Earthy and full of moose-poop? Does it evoke the feeling of getting behind the wheel of a brand-new car? Or burying your face in line-dried laundry? Whatever you wish to evoke – nostalgia, luxury, or a carefree summer afternoon – there’s an H&H scent that can get you there.
Irresistible Multisensory Marketing Appeals
Let your imagination go a little crazy and watch your ROI do the same.
With more than 800 stock scents and the ability to create custom scents to match virtually anything you can dream up, H&H Graphics is a multisensory printing partner that can help you get more out of your print ROI. Our screen-printing techniques incorporate only the highest quality scents – many made with essential oils – and apply them in a long-lasting deposit to any printable substrate.
Take a tip from the signature scent playbook long used by hotels, casinos, and high-end retailers and let us help you create your own print scent-sation.
