Brands Looking to Make a Splash in 2025
High quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd.
From scent, to textures, to scratch-off inks, glitter, pearlescent and metallic printing, and chromic printing that creates a hidden reveal, there is a long menu of multisensory printing effects to choose from, alone and in combination.
So why are so many brands choosing to make a splash with hydrochromic effects in 2025?
A surging number of inquiries at H&H Graphics suggests that water-activated hydrochromic printing is having a moment in the marketing world.
From perfume companies who use a spritz of product to activate hydrochromic messaging on sample strips, to a recent ad for an e-commerce company that depicted spilled milk that could be wiped away with a wet cloth to reveal the company’s solution, marketers are wading into the possibilities created by this unique printing effect.
The hidden reveal created by hydrochromic printing drives a sense of anticipation and excitement that ordinary promotions cannot muster. Just like we are drawn to water, it’s human nature to want to know what’s being concealed. With the multisensory appeal of hydrochromic printing, you create more than an ad – you create a singular experience.
Ready to dip your toe in? Here are a few ideas to get you started:
Water-Activated Printing for Promotions that Make Waves
Hydrochromic drink coasters: Let the drip of condensation or a splash of champagne reveal your brand or logo. Combine with glow-in-the-dark printing for bars, lounges and other low-light settings.
Before and after magic: Cosmetic, bath, and cleaning products are a perfect fit for water-activated campaigns. Use a before (dry) and water-activated “after” image to highlight the effects or features of your product or solution.
Perfume Sampling: Hydrochromic printing on perfume sample cards adds a bit of marketing magic when your fragrance spritz is applied. Use a logo or tagline reveal to ensure a memorable multisensory experience.
Beach-themed promotions: Hotel and travel industry marketing can’t go wrong with pictures of glistening pools and sun-soaked shorelines. But why stop there? Amp up the enticement with hidden messaging that appears with a good dunking.
Pool, spa, plumbing or gardening industry ads: From water-activated greenery to hidden discounts for your services, the conceal and reveal of hydrochromic printing piques curiosity and anticipation.
Beverage labels: Hydrochromic printing is on-theme for beverage promotions. Use your messaging to promote a sweepstakes, a discount or a recipe. Make an even bigger splash when your reveal gets shared across social media channels.
High-Quality Multisensory Print Campaigns that Get Results
At H&H Graphics we have decades of experience helping many of the world’s biggest and best known brands create one-of-a-kind multisensory promotions. Multisensory special effects printing holds a proven advantage when it comes to capturing and holding the attention of your target audience.
Contact us to learn how we can help you create a multisensory print campaign for your prospects using the proven power of touch, smell and stunning visual effects. See, smell and feel the difference it can make for your retail packaging, displays, gift cards, book covers, posters, direct mail and other promotional printing.
