Think business cards are passé? You haven’t seen what special effects printing techniques can do for business cards.
A recent Wall Street Journal column makes the case: a growing number of the ambitious set are turning to business cards that express more than just the usual name, rank and telephone number on a standard 3.5″ x 2″ piece of card stock.
The good news for you: no one has more experience at printing with thermochromic ink and other special effects, on business cards as well as for a wide variety of other printed materials, than H&H Graphics.
Why Be Boring?
No one ever remembers anyone who does things exactly like everyone else. From entrepreneurs and business owners to those who just want to be remembered, creative business cards make it a point to stand out from the crowd.
While some see traditional business cards as obsolete, ambitious networkers, entrepreneurs, salespeople, marketers and others use unique business cards as a tool to set themselves apart from competitors. “People go, ‘Omigod,’ and it starts a conversation,” Greta Schulz, a West Palm Beach, Florida sales trainer and consultant told the Wall Street Journal. “You want to make a statement, to make sure people remember you.”
Special Effects Business Cards Make a Statement
That’s the idea behind everything we do at H&H Graphics. Special effects printing turns your business card, or any other piece of marketing material, into a multisensory experience that people remember.
Try any one or a combination of these effects on your next business card or other printed promotion and we guarantee that whether it’s your personal brand or your business, you will have created an extra level of engagement with anyone who receives it.
Thermochromic Printing
Want to really wow potential clients? Try thermochromic printing. With thermochromic coatings, your business cards will change color when touched. Typically, clients who use this card have a solid color for the top layer with a hidden image (your name, title, and contact information) revealed when the card is held.
Photochromic Screen Printing
With photochromic screen printing, images and messaging appears when the card is exposed to sunlight. This technique is also effective for packaging and hidden message promotions.
Glow-in-the-Dark Printing
Heading to a networking event after work? Glow-in-the-Dark business cards are perfect for showing off your creativity. Glow-in-the-dark printing creates an experience that can be used to engage the audience for everything from business cards to packaging, posters and book covers.
Textured and Scented Printing
Our R&D wizards can create textured and scented inks that reproduce the scent and feel of everything from grass to linen to freshly baked cupcakes. Research shows that multisensory printing techniques are far more likely to get a consumer’s attention. These techniques can also be used to stimulate a mood or a memory, creating an experience that makes the underlying message resonate with your audience.
Anything but Ordinary Business Cards
Before you head to your next networking event or client meeting, make sure you have business cards people will remember.
At H&H Graphics, we are experts in state-of-the-art special effects screen printing that heightens consumer engagement and increases the ROI on your print spend. We do more than just make your projects look good. We make them connect.
