Case Study: How Promotional Pull-Tab Tickets Lured Hungry Customers into Restaurants During the Off-Season
Pull-tab tickets are part of the culture in Wisconsin as a popular diversion in bars, bingo halls and casinos, where fans open one after another to see what they’ve won.
The best pull-tab tickets open with a distinctive little “pop” you can hear and feel. It’s an irresistible multisensory experience whether you win or not.
Throw in the possibility of winning free sub sandwiches for a year and you’ve got a promotional campaign that hits on every level: Irresistible fun, feels and a stomach-growling appeal to the tastebuds.
Is anyone else hungry?
At Cousins Subs, a popular sub sandwich chain with 90 stores across Wisconsin, Marketing VP Justin McCoy knew that a pull-tab promotion was a great idea for driving in-store traffic during the icy spring months.
The Right Partner for High-Quality Promotional Pull-Tab Tickets
His search for the right-pull tab manufacturer led him to H&H Graphics, whose multisensory special effects expertise and high-quality custom pull-tabs made for a partnership that fit together like two pieces of “better bread” – a Cousins Subs specialty.
Read our case study to learn more about how the campaign worked, driving social media buzz and in-store traffic across multiple locations, where even the frigid clime of Wisconsin spring could not keep people from their pursuit of free subs and cheese fries.
Promotional Campaign ROI with Pull-Tab Giveaways
Promotional pull-tab cards are an incredibly effective way to drive excitement around your business, product or service. At H&H Graphics, we have produced over 100 million charitable gaming and promotional pull-tabs since 2016 and our reputation for providing the highest-quality products and reliable customer service is the reason so many of the world’s biggest and best-known brands rely on our services.
Reach out to a member of our team to learn more about how we can help make your next promotional campaign extraordinary.
