Case Study: Restaurant Group’s Scratch-Off Promotion Keeps the March Madness Fun Going in the Off Season
Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness.
The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO can tell you.
As Angela Zoiss, Chief Marketing Officer of a restaurant group that manages a dozen popular restaurants, taverns and craft beer bars across the U.S. explains in our case study, giving out scratch-off game cards during March Madness was “pure fun” for the guests.
For the Bottleneck Management restaurant company, it was a way to incentivize return visits after the tournament was over to claim prizes that included free meals, drinks and gift cards. Every card – and every patron who got one – was a guaranteed winner, no matter how many points their team put on the scoreboard.
Read our case study to learn how H&H Graphics helped make the effort a swish, with seamless customer service and high-quality production.
How Custom Scratch-off Tickets Drive Engagement, Fun & ROI
Custom scratch-off tickets and cards are an engaging multisensory method of promoting a business, product or event. Few people can resist the urge to scratch-off the spot of ink to see what they have won. Whether used to offer a discount, free product, a bit of swag or a sweepstakes entry, promotional scratch-off cards are a slam dunk when it comes to getting your brand or messaging noticed.
Combine scratch-off cards with other special effects like glitter, textures or glow-in-the-dark inks to amp up the multisensory experience. Use your imagination or reach out to our fearless R&D department for some inspiration for your next promotion.
