Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore. From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions...
Pull-tab tickets are part of the culture in Wisconsin as a popular diversion in bars, bingo halls and casinos, where fans open one after another to see what they’ve won. The best pull-tab tickets open with a distinctive little “pop” you can hear and feel. It’s an irresistible multisensory experience...
The comeback of the in-person trade show after a few years of the (yawn) “virtual” variety is a great opportunity to remind your audience of how much fun it can be to experience an event with all of their senses. After all, you don’t want to return to the expo...
“The ROI Is Incredible” Download the Scargo Cafe Case Study Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar’s peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw...
