Drive Traffic and Pique Interest at Trade Shows with Multisensory Bling
The comeback of the in-person trade show after a few years of the (yawn) “virtual” variety is a great opportunity to remind your audience of how much fun it can be to experience an event with all of their senses.
After all, you don’t want to return to the expo floor with a booth that just sits there like a three-dimensional version of a brochure. Bo-ring.
Give your booth visitors something to touch, smell, see and interact with, and create a memorable experience they will associate with the value and difference your products and services provide.
It’s not always easy to stand out in an endless row of nearly identical 10 x 10 booths, but at H&H Graphics, we have a practically unlimited number of ways to bedazzle your little patch of carpet into a multisensory lure with high-quality and cost-effective multisensory special effects printing. Want to set a mood, stir imaginations and drive visitors to engage with your messaging? That’s the power of multisensory special effect printing.
Waffle-Scented Water-Reveals & Wow
Here are just a few of the can’t-miss ways to incorporate the power of glitter, birthday cakes and secret messaging into your trade show display to stop visitors in their tracks:
Scented printing: With one of the most powerful and direct connections to the brain of all sensory experiences, scented promotions and giveaways can evoke a wide array of associations, memories and moods, from nostalgia, to excitement, to a sense of well-being and waffles. Example: Raspberry-scented cocktail recipe cards to promote a high-end liqueur.
Promotional pull-tab tickets and Scratch-off Cards: Promotional pull-tab card giveaways are a tactile and auditory experience with a built-in sense of anticipation as recipients pull open the tabs to experience an irresistible little “pop” and the thrill of revealing if their ticket is a winner. Whether it’s a discount code, free product or merchandise or some other prize, pull-tabs and scratch-off games can be used to drive off-season sales, generate customer loyalty or introduce a new product, location or service. Whatever you are promoting, no one ever leaves a pull-tab ticket unopened or a scratch-off card unscratched. Example: A pull-tab promotion in which winners can claim prizes by visiting your booth.
Chromic printing: Printing that incorporates a hidden reveal is a guaranteed traffic stopper. Whether it’s a booth backdrop, countertop, poster or other printed promotion, special effects printing activated by touch/heat, water, light, or a cell phone flash creates a sense of excitement and a visual reveal that people can’t help but share on social media channels. Example: A hands-on trade show booth display that reveals hidden messaging when touched.
Glow-in-the-Dark Printing: Glow-in-the dark messaging on posters, backdrops and booth giveaways can be used to reveal discounts, promotions and hidden messaging while providing booth décor that does more than just hang there. Example: Promotional posters with before-and-after images demonstrating the effects of your product or service.
Glitter and Textured Printing: High-quality glitter and textured printing imbues products and promotions with a sense of glamour, luxury and excitement. Textures can also be used to reproduce a life-like feel of fabrics, leather, tire tread and other textures that evoke a sense of health, the outdoors, beauty, elegance and even love. Combine with one of hundreds of stock or custom scents to amp up the experience. Example: a gift card with the touch and scent of a newborn baby’s blanket.
Create a Trade Show Display Visitors Will Remember
Don’t head back to the tradeshows with a display that will make visitors wonder why they didn’t just google you. Give your booth visitors a little “wow,” and make sure your investment in exhibiting sees a return in traffic.
At H&H Graphics, we specialize in printing effects that create extraordinary promotions, with multisensory special effects for one-of-a-kind promotions do more than get noticed: they get touched, sniffed and experienced.
Contact one of our team members for help with your next trade show display or other print marketing materials, packaging or products. We’ll show you how you can create extraordinary promotions with extraordinary ROI.
