Feeling Lucky? Capture ROI with Promotional Pull-Tab Tickets
The satisfying pop of a pull-tab ticket being opened can tingle the senses in a way few other print promotions can.
When a ticket is squeezed and its perforated edges break, the resulting snap is the promise of an exciting reveal. It builds anticipation and heightens attention.
So why not capitalize on that moment of heightened attention to entice customers?
Pull-tab ticket before
Pull-tab ticket after opening
Leveraged effectively, pull-tab tickets – also known as breakaways, break open tickets, seal cards, peel-and-win cards, pop-opens and peel-offs – are an ultra-effective way to transmit messages about your brand and build loyalty.
When used as a promotional game, pull-tab tickets deliver on fun, but also on your bottom line. In the right hands, promotional pull-tabs can serve as highly engaging (and effective) interactive ads.
In short, everyone wins.
Pull In Profit
Like peas snuck into a bowl of macaroni and cheese, promotional pull-tab tickets deliver nuggets of good-for-you business returns in an appetizing package.
An avalanche of studies has shown that the use of promotional games can drive major ROI. Looking for real world evidence? See how a promotional game card campaign helped a Cape Cod restaurant generate a nearly 2,000% ROI.
Creatively executed, promotional games can positively impact the moods of customers and even encourage them to spend more. The interactivity of promotional games can also help bolster brand awareness and loyalty.
When it comes to pull-tabs, specifically, the unknown nature of what lies underneath tickets’ perforated windows adds to both their allure and efficacy as a marketing tactic.
One study published in the Journal of Consumer Research found that winning games of chance (rather than receiving a “straight discount”) increased both the likelihood of purchase and the overall amount spent. Researchers found that “discounts obtained from promotional games generate higher conversion rates and sales, ranging from 42% to 213%… even when offering lower discounts.”
What a win that is.
The Power of Games You Can Touch
If you’re interested in experimenting with promotional games, why not try a tangible approach? Paper and ink can feel surprisingly fresh amid the noisy landscape of digital promotions.
Pull-tab ticket before
Pull-tab ticket after opening
In fact, research suggests that analog games – like pull-tabs – may even be more appealing and effective than digital games.
A study conducted by AdAge found that 65% of shoppers felt “comfortable handing over an analog winning game piece” while only 32% would be willing to hand their phone to a cashier to redeem a digital prize.
Beyond customers’ increased comfort with and apparent preference for analog games, the physical nature of pull-tabs gives them some extra oomph.
Similar to how recall and memory are stronger when notes are written by hand (instead of typed), the tactile nature of pull-tabs gives them added staying power – physically and mentally – compared with digital games and campaigns.
Get Started Today
Here are some ideas to get started. Use promotional pull-tabs to entice participants with these offers:
- Receive a percentage or dollar amount off a product or service
- Win either a free product or free delivery
- Reveal a product category where they receive a BOGO deal
- Earn an add-on service at a spa or salon
- Receive monogramming or customization on jewelry, clothing or home goods
- Get a “sneak peek” of new or limited-edition products
- Visit your booth at a trade show to pick up a free product
With decades of experience designing and creating high-quality, multisensory printed products for the world’s best-known brands, the H&H Graphics team can make any pull-tab ticket idea you have come to life.
Our customizable process and experienced R&D team can help you take your next marketing campaign from ordinary to extraordinary. We create custom die-cuts, pull-tab windows and card shapes and can apply a wide array of multisensory effects – including glitter, scent and chromic designs – to your pull-tab tickets.
In addition to promotional pull-tabs, H&H’s gaming division, Pull-to-Win, specializes in custom and semi-custom charitable pull-tabs.
To learn more about how the H&H team can elevate your brand with promotional pull-tab tickets, click on the link below.
