Increase Pharma Packaging & Promotions Engagement with Multisensory, Special Effects Printing
In the era of non-stop digital marketing that follows its audience across every click and swipe, savvy marketers can deploy the irresistible appeal of print marketing to great advantage.
Whether it’s a postcard, a poster or an innovative packaging design, tangible messaging generates a connection that the ephemeral bits and bytes of e-advertising cannot match. With the layering of additional multisensory attributes like scent, glitter, or light, temperature, and water-activated special effects, printed promotions have a wide range of ways to engage and inspire.
Not surprisingly, pharmaceutical marketers are quick to recognize the power of incorporating sensory appeals into print campaigns, product and sample packaging and trade show promotions and giveaways. It’s science after all, that explains why certain smells, or even textures, can stir up memories and emotions or create a mood.
Multisensory Marketing Delivers Results for Pharma & Health Products
If a picture is worth a thousand words, imagine how much you can pack into an image or design that you can smell, feel or interact with? When you embrace the creative possibilities of multisensory special effects for your promotions and packaging, you amplify the reach and engagement of your messaging. Examples include:
- Textured printing: glitter, raised gloss, pearlescent, metallic and other textures create a sense of luxury, comfort and quality for print materials and packaging
- Scented printing: long-lasting, high-quality scents can provoke a sense of nostalgia, comfort and health; aromatherapy scents evoke the naturally therapeutic qualities of scents like peppermint, lavender and citrus
- Chromic printing: text or images revealed by exposure to touch, light or water can be used to depict before and after results for skin care products and medications, reveal a hidden message or discount code, or promote engagement and anticipation in a Q&A format
- Scratch-off printing: Scratch-off printing is impossible to ignore and can be used to create health questionnaires or reveal a promotion
- Snap-Shot: A photographic effect in which a flash photo reveals a hidden message or image that can be used in packaging or promotions to demonstrate results and create a deeper level of engagement, as with the acne patch pictured at top.
- Promotional Pull-Tabs: Promotional pull-tabs create a sense of excitement and anticipation with an irresistible multisensory “pop!” as tabs open to reveal a discount, prize, or other promotion.
What H&H Graphics Can Do for Your Next Pharma Campaign
The H&H Graphics team has decades of expertise creating a wide range of special effects products, promotions and packaging for many of the world’s best-known brands. To learn more about our work in the health, nutrition, cosmetic and pharmaceutical industries, contact one of our team members today and we can provide an audit to determine the special effects that will deliver the greatest ROI for your next promotion.
