Nothing Fuels Your Messaging Like Scent
Many smells have the power to provoke a sense of nostalgia, but few are as specific or as pungent as the smell of gasoline.
Whether it was dad filling up the car for that summer road trip or pouring gas into the lawn mower (creating another incredible smell experience, the newly mown lawn), the smell of gasoline can deliver a flood of memories.
City dwellers may recall the smell of delivery trucks. Suburbanites picked up the scent at the pump. Even as gasoline is gradually being replaced by more environmentally-friendly power sources, the smell of it can fuel a lingering sense of nostalgia.
Tanks for the Memories
Nostalgia, of course, is a powerful tool for connecting with your prospects and no sensory experience taps into it as directly as the sense of smell.
As selling strategies go, few examples of scent’s power are as vivid as the fact that the smell of gasoline can be used to lure people looking to give up the actual experience of gasoline: a recent campaign by Ford to drive sales of its electric cars included the launch of a “petrol-infused” fragrance designed to evoke those gasoline-scented memories.
But gasoline is not the only scent known to inspire car-longings.
That “new car” smell is such a strong emotive experience that the world’s most prestigious automotive brands go to a lot of trouble to create it, as Car and Driver reports.
Scented Printing that Drives Results
At H&H Graphics, our expertise in creating high-quality scented printing has brought the world’s biggest and best-known brands to our door.
And while our “new car smell” printing for an auto insurance company’s magazine ad gets a lot of attention, we have used the power of scent to drive results for a wide array of campaigns that have nothing to do with cars, or even nostalgia.
Scent can be used to create a lot of different moods or spark a range of different emotions. Whether you want to instill a sense of luxury or comfort, strike a playful tone, or create an association of good health or energy, scent can make it happen.
We have hundreds of scents to choose from and an R&D department that loves a challenge.
Combine scent with other multisensory special effects like textures, glitter or hidden messaging beneath a chromic reveal for even greater engagement.
Want to learn why so many brands incorporate scent and other multisensory special effects into their printed promotions and packaging? Reach out to one of our team members and learn how to make it work for your brand.
