How to Make Packaging that Disappears
Folding cartons offer consumer product manufacturers a number of advantages: They are lightweight, flexible and can be made almost entirely from recycled materials.
Unfortunately, none of these qualities do much for making them stand out on the shelf. In fact, studies have shown that nearly 70% of consumer packaged goods go unnoticed in the retail environment. It’s as if they’re invisible.
That’s a disappearing act of the wrong kind. At H&H we specialize in packaging magic that makes products disappear the right way – into your customers’ carts.
Special effects printing and embellishments have the power to transform ordinary packaging into packaging that gets noticed.
Transform ordinary folding cartons into an engaging consumer experience with special effects that include scent, texture, glitter, embossing, foil stamping, soft-touch, pearl or custom textures. Add chromic effects to create magical reveals that appear when exposed to heat, light or water. Combine multiple effects for a multisensory experience shown to improve sales by up to 18% on average.
Your Packaging + Our Magic: Presto, Chango! Into the Cart!
We have decades of experience in the creation and application of customized multisensory special effects for product packaging and the results are clear. Brand identity and loyalty increase when brand messaging is experienced through multiple senses.
With endless combinations of special effects, your folded carton packaging can send a targeted message to the right prospects, with appeals that evoke a sense of excitement, luxury, nostalgia, anticipation or whatever sentiment you wish to inspire.
Multisensory printing has a million different moods and an array of embellishments that let you create packaging as extraordinary as what’s inside.
The Secret is Letting Your Imagination Run a Little Wild
Our suite of special effects and embellishments sets the stage for your imagination:
- Glitter
- Gloss & Matte
- Glow-In-The-Dark
- Scented & Fragrances
- Scratch Off
- Soft Touch & Textures
- Mirror & Reflective
- Pearlescent & Metallic
- Thermochromic
- SnapShot
If you’re looking for a little magic for your next packaging project, give us a call or click on the link below. There’s a reason our special effects show up on packaging and promotions for some of the best known brands in the world. Call us and we’ll let you in on it.
