Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn’t on your list? You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise...
There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape. Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow. Travelers love...
Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget. Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can...
Is there any gift so full of promise as a small plastic card that comes in a special envelope? Whether it’s carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility....
If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a...
