Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
So Amazon can get it there in two hours with the click of a button and free shipping? That’s awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let’s be honest, it’s not very high on...
The Great Lakes Graphics Association (GLGA) has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA) Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing...
In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts. A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that...
Traditional retail stores may have taken a hit in recent years, but demand for high-quality packaging and attention-grabbing POP displays does not seem to be following the same downturn. In fact, some experts believe that retail downturn will create an even greater need for displays that can break through the...
