Because of our work with brand managers, by creating unique and fun consumer engagement in packaging and retail point-of-purchasing (POP) displays, we are proud to have an article written by our CEO, Michelle Leissner, in HAPPI Magazine entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine...
Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017 The Premier Print Awards is one of the graphic arts industry’s largest and most prestigious international printing competitions, which recognizes excellence in print communications. H&H Graphics, one of the nation’s leading providers of special...
Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue. These are superb ways for you to stand out from the crowd and blow away your product sales goals....
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
We’ve noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications. Why now? Glow-in-the-dark has always been popular with children’s toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become “a...
