What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today.
Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes far beyond their monetary value. They’re a way of showcasing our individual tastes and obsessions, whether we’re travelers, classic movie buffs or connoisseurs of beer.
The scratch-off poster phenomenon has risen to the challenge of the pandemic-era bucket list, with versions for tracking your progress through classic novels, movies, craft beers, and even yoga poses…
A combination of fandom, wall art and a bucket list, an interactive take on the poster has exploded in the marketplace in recent years, beginning with the popular scratch-off maps. One version with a direct link back to those iconic posters of Yosemite and the Great Smoky Mountains features all 62 U.S. national parks for scratching off after they’re visited. Other scratch-off maps are designed to chart your treks across the country, the world or the sites of a favorite city like London.
Scratch-Off Bucket Lists for Socially Distant Holidays
And while it has not been an easy year for travelers, the scratch-off poster phenomenon has risen to the challenge of the pandemic-era bucket list, with versions for tracking your progress through classic novels, movies, craft beers, and even yoga poses. One forward-thinking manufacturer has even created the “100 Things to Do After Quarantine” scratch-off poster. Not even a pandemic can stop us from making plans…
At H&H Graphics, our expertise in high-quality scratch-off map printing and multisensory special effects means you can put your imagination to work on the next untapped market for bucket list experiences in time for holiday gift giving. As the printer of the now iconic taco-scented wrapping paper, the smell-o-vision reality T.V. promotion, and beef-scented posters for well-traveled pets – among a wide array of other imaginative projects – we have ways of getting you on the map in time for the holidays.
Launch Your 2020 Holiday Poster Project
Put our multisensory printing and product development know-how to work for your holiday product launch and do something that hasn’t been done before. Let your imagination go a little wild with multisensory special effects that let you create an experience, at a time when we could all desperately use the reminder that there are still diversions to be had in a time of social distancing.
Our expertise in special effects like scent, texture, and hidden reveals provides you with an unlimited array of options for tapping into a pandemic-driven demand for something different – a multisensory scratch-off experience that will tap into a lot of pent-up energy for doing more than sheltering in place. The possibilities are wide:
- Cooking / Eating
- Wine Tasting
- Reading
- Fitness
- Crafts
- Aromatherapy
- Learning and Education
- Collecting
Don’t wait. Your market is out there.
