Special Effects for High Expectations: Multisensory Campaigns for Cannabis Promotions
The power of multisensory special effects promotions to get consumers’ attention is a long-established phenomenon across industries, products and demographics.
But when you’re promoting a product or service that incorporates an inherently sensory experience, a multisensory promotion is more than a great fit: It’s ROI multiplied.
The power of scent to create a memorable feeling or association is especially potent. That’s why so many brand managers incorporate scent and other sensory effects to sell everything from cars to car insurance – and everything in between: luxury cosmetics and liquor brands, food and wine, even reality television shows.
Smells evoke memories, emotions and moods, and at H&H Graphics we create high-quality scents for every kind of feeling you can imagine. For cannabis dispensaries facing proliferating competition, that’s an edge you can you use to break out from the pack.
Multisensory Promotions that Create a Buzz
Here are just a few ideas from among an infinite list of ways of incorporating scent and other special effects into cannabis packaging and promotions. With our experienced R&D team at your disposal, the possibilities are as unlimited as they are Instagrammable.
- Scented pull-tabs or recipe cards to promote your cannabis brownies, edibles and more. Our list of available scents has you covered, from Amaretto to Zucchini Bread, whether you want to evoke an ingredient in a special strain or product or add a complementary aroma.
- Combine scent with scratch-off or pull-tab cards to promote loyalty programs that keep clients coming back with sweepstakes, give-aways or other promotions.
- Packaging or promotions that double as aromatherapy with mint, lavender, chamomille, lemon sage and more; we have high-quality mood lifting herbal scents for every occasion.
- Munchie-scented packaging to suggest the right pairing. Whether you’re looking to reproduce the experience of Flamin’ Hot Cheetos, Taco Tuesday or something more elegant for your foodie clientele, we can create it.
- Glow-in-the-Dark packaging can be used to create a sense of fun or a mystery reveal for promotions and discounts.
- Textured effects like pearlescent, metallic or glitter printing are great in combination with scent, creating an additional point of engagement as well as evoking a sense of luxury, health or glamour.
- Chromic effects can create a hidden message or promotion revealed by hot or cold temperature, water or flash photography – with the bonus effect of making social media sharing irresistible.
With so many high-quality sensory options to choose from, H&H is your partner in promotions and packaging that will create a buzz, drive sales and generate the kind of customer loyalty that will have your competitors green with envy.
We have created one-of-a-kind multisensory promotions and packaging for some of the biggest and best-known brands in the world. Follow their lead and give us a call to learn how we can help take your business to new heights.
