Print Industry Poised for the Rebound in 2021: Stand Out with Multisensory Print Effects for These Target Markets
With the beginnings of a post-Covid economy in sight, opportunities for the print industry are booming, according to Printing Impressions’ “Top 25 Hot Markets for Printing in 2021.”
Pent-up demand is expected to deliver a one-time-only $211 billion in print sales this year, writes author Vincent Mallardi. For the first time in decades, print will be 1/100 or more of the GDP, he writes. Here are five top categories identified in the story:
- Packaged foods
- Medical, Pharmaceutical and Biotech
- Healthcare Providers
- Wine, Liquors and Infused beverages
- Publishers/Non-newspaper
¡Salud! You Can’t Go Wrong in the Market for Tequila or Healthcare
Many of the same industries that managed to thrive in the pandemic are expected to have a very good 2021. Thanks to added packaging and labeling needs of the burgeoning drive-through and home-delivery food services, demand for labels, direct mail, promotional products and fliers will continue to grow, the article says. Medical and health-related businesses will spur demand for posters, periodicals and compliant packaging.
Wine, liquor and an unending array of infused beverage offerings – with tequila leading the field in white blends (up 33%) – will drive orders for packaging, labels, in-store promotional and other printed promotions, the article says.
Comic books (up 33%), religious printing and secular music (up 20%), also show strong potential for 2021 print sales, according to the story.
Stay Ahead of the Competition with Multisensory Printing that Gets Noticed
Whatever market you’re in, staying ahead of the competition means standing out from the competition. That’s where multisensory special effects screen printing provides a powerful advantage.
High-quality multisensory effects like scent, texture and hidden reveals are a proven way to amp up the interest in whatever you’re selling. At H&H Graphics, we specialize in helping many of the world’s biggest and best-known brands transform their promotions into something extraordinary. Here are just a few examples of how special effects can amplify the appeal of your product:
- Scented cocktail recipe cards to promote a high-end raspberry liqueur
- Textured artwork reproduced on wine labels to enhance the association of luxury
- Irresistible scratch-off campaigns to bring customers back
- Scented advertising inserts to stop consumers in their tracks
- Interactive promotions with hidden “reveals” that drive social media sharing
- Aromatherapy effects added to print promotions for messaging that won’t go ignored
- Glitter, glow-in-the-dark, texture and scent to differentiate a wide array of print products
Special effects multiply the appeal of your product, whether you incorporate them in packaging, displays, labeling, posters, print promotions or the product itself. When a consumer reaches out to feel, smell or take a closer look at your messaging, you win.
At H&H Graphics, our expertise in special effects screen printing is unmatched, and we have an R&D team that can help you create extraordinary packaging, promotions and products with an incredible array of customizable special effects, including scents, textures, chromic effects and more. Use your imagination, or call us for ideas. Either way, multisensory special effects are your secret weapon for 2021.
Get started on your one-of-a-kind multisensory promotion or product today. Cheers!
