The baked goods retailer Cinnabon is famous for luring customers into stores and kiosks with the smell of brown sugar and cinnamon, going so far as to bake trays of the spices alone, in between batches of their signature cinnamon rolls. As described in a widely shared 2014 Wall Street...
The world’s biggest and best-known brands have been using scent to capture the attention of their prospects and create a lasting impression with their customers for a long time. As a marketing tool, the power of scent is well-established. So well, in fact, that even credit card companies have gone...
For school children, National Backward Day is an excuse to dress funny at school, but at H&H we think it’s a great opportunity to remind you of what you can accomplish with multisensory marketing that gets your prospects thinking backward. Scent is one of the most engaging special effects we...
Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
Want to celebrate popcorn, chocolate cake and croissants without ruining any New Year’s weight loss resolutions? Who wouldn’t? This month, we’re highlighting some of our most delicious smells in honor of National Popcorn Day (Jan. 19) National Chocolate Cake Day (Jan. 27) and National Croissant Day (Jan. 30). With H&H...
