Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively… Direct Mail Is Growing According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected...
If you don’t think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it. Why would the post office care? Because successful direct mail campaigns lead to increased postal...
We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses. However, it could have been much better in a few different ways… Raised UV Texture The texture of...
