What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch? The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value. That’s why luxury retailers hand...
Anyone familiar with H&H Graphics will know that we’ve touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything...
Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively… Direct Mail Is Growing According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected...
The power of touch has moved beyond an Oprah buzzword. Hospitals are now beginning “cuddlier” programs in light of evidence on improved health outcomes for NICU babies who are massaged. In academia, studies on the sensory experience are announced with record frequency. Increasingly, savvy brand owners and retailers are profiting...
