Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget. Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can...
Is there any gift so full of promise as a small plastic card that comes in a special envelope? Whether it’s carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility....
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
The Great Lakes Graphics Association (GLGA) has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA) Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing...
