There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape. Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow. Travelers love...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89% to give...
Special effects and finishes have long been used on printed material to express value. Whether it’s retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise. Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a...
From Birchbox to Sephora to Bark Box to Dollar Shave Club to Shari’s Berries, the market for subscription boxes has exploded – MySubscriptionAddiction.com is Exhibit A. While that is great for subscription box brands, it’s also intensified the competition (over 2,000 at last count) and there’s been recent stories about...
