The power of touch has moved beyond an Oprah buzzword. Hospitals are now beginning “cuddlier” programs in light of evidence on improved health outcomes for NICU babies who are massaged. In academia, studies on the sensory experience are announced with record frequency. Increasingly, savvy brand owners and retailers are profiting...
Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make...
Customers have five natural responses to everything in their lives, and that includes shopping. The goal is to CAPTURE a consumer’s attention and keep it engaged in multiple ways. Visually appealing products and packaging catch our eye and attract consumers. Customers instinctively want to smell and touch things. Creating elements...
Question: Can connecting with your audience’s multiple senses make your product or service offering more appealing and potentially increase revenue in your business? The Answer: Yes. Put simply, we experience life through our 5 senses. Life is full of sights, smells, touches, tastes and sounds that we unconsciously connect with...
If you aren’t considering the use of scent in your print or packaging, you are missing out on a huge opportunity for impact and increased ROI. This is a science, not a guess. Read full article Thermochromatic inks disappear when exposed to heat. This includes the heat from your body,...
