Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89% to give...
Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement. That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging...
If you’re a packaging designer, we have a few questions for you: Are you looking for new ways to add value to your clients and generate a higher ROI? Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups? Are you open...
Because of our work with brand managers, by creating unique and fun consumer engagement in packaging and retail point-of-purchasing (POP) displays, we are proud to have an article written by our CEO, Michelle Leissner, in HAPPI Magazine entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine...
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
