“Seeing is believing but feeling’s the truth.” So says Thomas Fuller in his seminal work, Gnomologia: Adadgies & Proverbs (predecessor to Poor Richard’s Almanac). Packaging and printed materials are an extension of your brand. With the addition of custom texture, Soft Touch, grit, gloss, or matte, your packaging and other printed materials...
The power of touch has moved beyond an Oprah buzzword. Hospitals are now beginning “cuddlier” programs in light of evidence on improved health outcomes for NICU babies who are massaged. In academia, studies on the sensory experience are announced with record frequency. Increasingly, savvy brand owners and retailers are profiting...
Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf. Many have begun to incorporate science, such as bio-motive “triggers” into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers. Another scientific approach gaining...
