In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card. They’re tangible, they’re nostalgic and, with a drip of spaghetti sauce or a splash of olive...
Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement. That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging...
If you’re a packaging designer, we have a few questions for you: Are you looking for new ways to add value to your clients and generate a higher ROI? Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups? Are you open...
Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf. Many have begun to incorporate science, such as bio-motive “triggers” into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers. Another scientific approach gaining...
