Keeping up with the latest trends can be exhausting. It’s just as true for marketing as it is for fashion. Are we tossing our skinny jeans or not? Is TikTok a gold mine or a data mine? Who can say? While we love a good trend as much as anyone,...
If you’ve ever watched a child unwrap a package, you know it isn’t only what’s inside that counts. Packaging has the power to capture attention, enhance the value of whatever is inside and create a sense of expectation that makes the experience memorable and concrete. When you add multisensory special...
The power of multisensory special effects promotions to get consumers’ attention is a long-established phenomenon across industries, products and demographics. But when you’re promoting a product or service that incorporates an inherently sensory experience, a multisensory promotion is more than a great fit: It’s ROI multiplied. The power of scent...
With the beginnings of a post-Covid economy in sight, opportunities for the print industry are booming, according to Printing Impressions’ “Top 25 Hot Markets for Printing in 2021.” Pent-up demand is expected to deliver a one-time-only $211 billion in print sales this year, writes author Vincent Mallardi. For the first...
Folding cartons offer consumer product manufacturers a number of advantages: They are lightweight, flexible and can be made almost entirely from recycled materials. Unfortunately, none of these qualities do much for making them stand out on the shelf. In fact, studies have shown that nearly 70% of consumer packaged goods...
