Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement. That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging...
, Brand managers, designers and agencies love what we do but don’t always take full advantage of our ability to add the “Wow Factor” to their retail packaging and POP displays with special effects. Here are a few tips for getting more out of your project by starting sooner and...
Because of our work with brand managers, by creating unique and fun consumer engagement in packaging and retail point-of-purchasing (POP) displays, we are proud to have an article written by our CEO, Michelle Leissner, in HAPPI Magazine entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine...
Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue. These are superb ways for you to stand out from the crowd and blow away your product sales goals....
The Great Lakes Graphics Association (GLGA) has named H&H Graphics winner of 17 Graphics Excellence Awards (GEA) H&H Graphics, one of the nation’s leading providers of special effects screen printing using UV coatings and other specialty inks, has been recognized by the GLGA and printing industry experts with winning several...
