Today, many printers are pursuing packaging opportunities as a means to grow their business. That’s a smart strategy when you consider these facts: Packaging is what separates one product from all of the others on the shelf Special effects packaging draws attention to your products and creates a multi-sensory experience...
As you reflect on the past year, are you wondering what it will take to be successful in 2015? Do you have a game plan? Are you confident that what has worked in the past is the best strategy moving forward? Are you asking your customers the right questions? Offering...
A study recently released by PRIMIR titled “Value-Added Printing & Finishing for Improved Profitability,” provides a first-hand look at finishing trends and reveals effective print enhancements. A variety of finishing products, techniques, specialty coatings and unique substrates were addressed. Featured specialty coatings included scented, raised profile, fluorescent, tactile, dimensional and...
Make your packaging “Covetable” with Glitter Glitter adds glamour to a package and an element of fun. Glitter comes in many different colors, different size particles, and even different shapes. It comes in metallic colors, solid colors and holographic colors. For extra pop, the colors, sizes and shapes can be...
Customers have five natural responses to everything in their lives, and that includes shopping. The goal is to CAPTURE a consumer’s attention and keep it engaged in multiple ways. Visually appealing products and packaging catch our eye and attract consumers. Customers instinctively want to smell and touch things. Creating elements...
